Industry
Ad Tech
Role
Product Designer
Discover: AI Global Search
From Research to Action: Launching the first, scalable AI Global Search
While leading a redesign of the platform’s navigation and information architecture, I uncovered a deeper issue. Users weren’t just getting lost in the menu structure but they were failing to find what they needed altogether. By leveraging storytelling and quantitative reserach, I galvanized support to design and launch our AI Global Search. Powered by our first vector database, it unified disconnected legacy systems and introduced semantic understanding with contextual awareness. I also developed and embedded a help agent to support users in real time. Launched to enterprise clients, Global Search became a trusted entry point to the platform, improving discovery, reducing support needs, and transforming how users engage with the product.
Impact
• Improved search success rate and relevance through semantic understanding and contextual awareness • Embedded contextual help agent reduced user frustration and boosted self-service • Decreased support tickets related to search and navigation by 15%
Engineering Manager



