Through interviews with key clients like Procter & Gamble and Citibank, I identified challenges in building comprehensive measurement stories and the need to maintain raw datasets for integrating new sources. I led the redesign of Measurement Intelligence to enable seamless toggling between SQL outputs and data visualizations. This allowed data scientists to share segment insights directly with marketers, who could then import these insights mid-campaign without needing code. Future enhancements include AI-driven alerts to notify marketers when new insights are available and guide them to action.